Online dating is growing in popularity among senior singles. With an explosion of niche dating sites coming onto the market during the last few years, the Internet is quickly becoming a new place for mature singles to meet and find new friends.

Why is online dating so popular with mature singles? Like everyone else in today’s hectic world, middle aged people are leading increasingly busy lives that leave little time for looking for love. Online dating offers a convenient way to make the process of finding a partner more efficient. Most mature dating websites ask their users to create profiles describing their interests, hobbies, and personalities. Intelligent algorithms can match up users whose profiles suggest that they would have a lot in common. For senior singles looking to date within their own age group, this is a much more proactive way of finding love than the hit-or-miss approach of meeting potential partners in bars, clubs, or through mutual friends.

Clubs and bars are not necessarily places where people aged 50+ want to visit and some, particularly those living in rural communities, feel isolated because there are very few other people in the local area. For these people, mature dating is an opportunity to meet new people and connect to a wider community.

Every week, hundreds of senior singles meet online and start getting to know each other. Some experts have speculated that online dating will soon become the norm, particularly as use of the Internet is becoming much more common amongst people of retirement age and online dating is now also rapidly gaining acceptability amongst this age group!

While romanticists may mourn the demise of a world in which lovers met by their eyes meeting across a crowded room, the more pragmatically minded are welcoming this new era of greater connectivity, which offers greater opportunities for romance than ever before.

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To be in with a chance of winning one of the amazing prizes detailed below, all you have to do is upload a photo or video* (or both) of you doing what you’re doing, or what you’d like to be doing to make this bank holiday the perfect bank holiday… it’s as easy as that!

Whether it’s visiting a famous place, out walking with the dog or chilling in the back garden… we want to see you doing it.

Simply upload your photo or video* and place ‘May Day’ in the caption somewhere to be in with a chance of winning.

Have a snap-happy bank holiday.

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Happy Easter!

At Find Me Mature Singles Dates we’ve been busy working on a number of things designed to improve your online dating experiences over the Easter weekend and beyond!

We’ve just had a homepage re-launch: sprucing up the page and making it easier to use, so we encourage you to take a look and see what you think. The new page is a lot more visual, showing an increased number of member profiles to encourage member interaction and time spent online.

Today there’s an Easter free read – with free messaging from 18:00-22:00. You should’ve  received a “Free Read Alert” this morning.

Tomorrow (Saturday 7th April) brings a special Easter offer of 40% off any subscription!

We often see a spike in members on a Sunday and this could possibly apply all the way from Good Friday through to Bank Holiday Monday, so take advantage of the free read, the 40% off offer and see if you can find your perfect partner this Easter!

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Why not Introduce Yourself to all those members you’ve been wanting to message and get chatting! Send your FREE Ice Breaker message before midnight on Sunday 1st April* to be in with a chance of winning a…………………..£100 Ticketmaster e-voucher!

Send your introductory message now:

1. Login to Find Me Mature Singles
2. Use the Search form to find precisely who you’re looking for
3. Write your message (including an eye-catching title!)
4. Click “send” and leave the rest to us!

We’ll then deliver your message straight to the people in your search results.**

* To be in with a chance of a prize draw you must send your ice breaker before 11.59pm on Sunday 1st April 2012. The prize of a £100 e-voucher is to be used online only. The winner will be randomly selected from all members who enter the prize draw.
**To be eligible to send an introductory message, you must have an approved photo and full profile. Once submitted, all introductory messages must be approved by our moderation team before being delivered to their recipients.

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1. Our New Refined Ice Breaker – ‘Introduce Yourself’ Members can now use the new ‘Introduce Yourself’ tool, which...

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The dating scam is constantly evolving and we’re no different. Before the Moderation team started, our Support Team, who handle all the day-to-day customer queries via email and on the phone, also had the job of monitoring activity on the site and worming out these ‘scammers’. Since then we’ve expanded and developed massively, allowing us to dedicate a team of people, specifically trained in the knowledge of scam profiles and scammer activity, to regulate the site more intensely. A team of 4 full time members back in February 2010, is now a team of 6 full time and 6 part time members who are now monitoring over 16,000 profiles, photos and messages every single day. Using their trained eye and our knowledge bank of ‘scammer’-ish behaviour we have acquired over the years, we are better equipped than ever to deal with dating scammers.

Things don’t stop there though. Scammers have often tried to slip through our nets by entering very little detail on their profile, keeping their activity to an absolute minimum, or sometimes none at all & as a result, our Moderations Team may have seen very little of these profiles. Aside from the monitoring of suspicious members, features like ‘Report this member’ (giving the member the ability to bring a suspicious looking profile to our attention) are very useful in counter-acting this sort of deception, but its success depends on users’ self-regulation.

However! There are now many more ways of tracking different forms of bogus activity & we’ve introduced new measures to combat fraud such as monitoring failed and suspicious payments and also, more recently, adding systems allowing us to more closely scrutinize what IP addresses are being used so we can block repeat offenders. This means that even the scammers who avoid activity and try their utmost to conceal themselves on the site, can now be caught quickly, saving a potential victim a lot of emotional trauma and distress.

Since online dating started, the scammers have become more intelligent and more resourceful, but the net has tightened and we are as adept at ‘fishing’ as they are. No matter how quickly they adapt to us, there are now fewer places to hide and we are always one step ahead!

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There’s a well known book, Men Are from Mars, Women Are from Venus, but WHY do men and women seem to view the world from completely different perspectives, as if they’re from separate planets?

We often hear women say they don’t understand men & vice versa, but is the battle of the sexes real? After all, women often exhibit masculine qualities and men demonstrate a feminine side; aren’t we all a little bit of both? Of course there are no hard & fast rules that apply to everyone. However, in general, women are viewed as more emotional and sensitive, primarily concerned with communication and relationships, whereas men are known for being cool, inexpressive, physical and sexual, with a propensity to try to fix things, or resolve issues in a logical, matter of fact manner.

Men & women DO have different physiological components, i.e. brain patterns & chemistry; there are 78 genes in the Y chromosome that are different from those in the X chromosome, not to mention hormonal differences caused by the different levels of oestrogen & testosterone. Characteristically, men tend to process things logically, in black and white, whereas women do so sentimentally, in the grey area.

Society teaches men “big boys don’t cry”, ‘be tough,’ ‘take it like a man’. Anger is permitted but any evidence of a softer side is taboo. Yet look behind the strong facade and you’ll find someone stinging with the same insecurities, jealousy, hurt, and fear that women possess. Perhaps if men were encouraged to convey their full range of emotions, there’d be a lot less warring between individuals, as well as nations.

Women increase their esteem from keeping the family together, thriving in love and intimacy, whereas a man’s worth appears tied to his financial success. Consequently, the man may have to be more accountable and tolerate more in the workplace, as he can’t afford to leave or be fired from his job. Although things are changing, with more women having successful careers & some men choosing to stay at home with the children, traditionally, women still have to give birth & men really have little choice but to go to work & build a career.

These scenarios can often transfer to dating, where a man may feel interrogated by a lot of questions, especially regarding economic status. Women are notoriously attracted to success and if the guy wants to be appealing, his value often seemingly depends on being an achiever. A woman’s innocent interest in a man’s residence, career, or car, can brand her a gold digger. Consider that the reason she’s asking about your livelihood isn’t her desire to find a sugar daddy but an honesty curiosity into what makes you tick and what’s meaningful for you. Since men are so work oriented, they consider initial dates as a job interview, which in some sense is quite accurate. Men try to sell themselves, hoping to land the position of ‘mate.’ On the other hand, a man’s enquiries into a woman’s former marriage(s) or children may cause defensiveness on her part, for fear he’ll label her a failure, as her identity is linked to flourishing familial relationships.

Men are visual; women verbal. When a man sees someone alluring, he responds physically; women react emotionally. That’s why after making love, men can fall asleep, feeling fulfilled, while women want to continue the connection, through talking, touching, cuddling. Women fall faster; men harder. Women will speak of being in love after having sex once or twice: men just use those terms after knowing you on a deeper level. Men tend to be loners & go to a party alone or with a mate, Women are inclined to mix in groups.

If you’ve ever wondered why it’s difficult to get your guy to communicate with more than a grunt during his favourite sports program, while women can simultaneously watch TV, talk and do other activities? It’s because women are comfortable multi-tasking, whereas men prefer focusing on a single item.

Women have better memories for details, whereas men often forget birthdays and anniversaries. Men find comfort in solving problems and try to find solutions to their partners quandaries, even when they’re not looking for advice! Men try to resolve the problem, when it suffices for the women to be heard and acknowledged. Rather than trying to fix the dilemma presented, men can work wonders by practising active listening and subsequently being seen as understanding & caring.

Men and women also have different time clocks! If a woman doesn’t hear from you within a day or two, it’s like an eternity to her, but to a man it’s merely minutes. If a guy waits several days to call, she’s likely to have already built up irritation and resentment, evident by her tone of voice. Conversely, he can’t comprehend why she’s upset, given that to him, it’s only a short period of time that’s passed. Take into account that when a man doesn’t call you back right away, it may have nothing to do with you. He may simply be sorting out his thoughts as they do on Mars.

But, no matter Whether from Mars or Venus, we’re all looking to love and be loved.

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As part of the changes we made the profile page a single source for all member information, a bit like the Facebook news feed! To achieve this we created a simple photo gallery that could be browsed from the main profile page, allowing viewers to get a better feel for a member without needing to move from page to page. This feature has proved a massive success, with the photo gallery receiving thousands of clicks each hour!

We then considered member communication and engagement. How could we lower the barriers between two members and encourage a viewer to wink, chat or favourite the member they are viewing?

The answer was to draw greater focus to these key features by relocating them to a more prominent position and by making them larger and bolder, with clearer labels and iconography. The impact was clear with 90% more messages, 30% more winks and 56% more members added as a favourite, in the first three weeks from launch!!

We also wanted to provide more ways to interact with a member. So we added the ability to comment on a member’s status, request additional photos and ask a member to come online and chat. Each of these features provides new and simple methods to engage with another member, greatly increasing the amount of site communication.

As a result of the new profile pages, we are seeing the following:

• Around 118% more winks being sent per profile view
• 195% more message are being sent, helped by the new inline messaging form and photo/chat requests
• 200% more members have been added as a favourite
• Average time spent on a profile has increased by 87%

Building new features is only one step in a long and continuous process. We will continue to investigate, build and test new features for the profile page and have lots of ideas in the pipeline.

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Just log in any time on Friday 29th April and you’ll automatically be able to read everything that those lovely Members have sent you on Find Me Mature Singles.

This is our special Wedding gift to you (we thought William and Kate would have enough to keep them busy). So whatever you do, don’t miss this great chance to read your messages before you reply! 

Don’t Forget…

Don’t forget, you’ve still got time to enter our great Royal Wedding competition. Just find William or Kates dating profile in the Find Me Mature Singles database and send him/her a wink to win a month’s FREE Membership.*

* 30 days’ free Membership will be given to first 50 people to send a wink before 11:00 BST on 29th April 2011 to the profiles set up by Find Me Mature Singles.

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Currently, there’s an average of 9,000 posts a day on online media relating to the Royal Wedding. Internationally, those excited by it outweigh the “haters” by 6:1, so love it or loathe it, you can’t really ignore what’s happening tomorrow!

Around a million people are expected to travel to central London tomorrow, to watch the happy couple tie the knot, not to mention the two billion people that the wedding is expected to attract on a global scale.

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